Lincoln City have announced a deal with a car dealership firm to sponsor their home shirts for the next two seasons.Gocar, which already sponsors the South Park stand at Sincil Bank, is to have its logo on the front of home shirts for the next two seasons.
Lincoln City Chief Executive Dave Roberts told BBC Lincolnshire: "The season ticket holders and gate money are our biggest income stream.
"But then next to that is the sponsorship money."
"That builds up 25% of our turnover."
He added: "I think the companies recognise the benefit of supporting the football club, and we're really grateful for that."
Source: BBC Sport
Source: BBC Sport